Peach’s Neet Feet and MISS Foundation Selected for the Jimmie Johnson Foundation Blue Bunny Helmet of Hope 

DARLINGTON, S.C. (May 10, 2013) – Five-time NASCAR Sprint Cup Series champion Jimmie Johnson selected the final two fan charities to be featured on the 2013 Jimmie Johnson Foundation Blue Bunny Helmet of Hope.

Peach’s Neet Feet and MISS Foundation were chosen to appear on the helmet that Johnson will wear during race weekend activities at Michigan International Speedway in Brooklyn on Aug. 18, 2013. Each organization also will receive a grant of $10,000 and a special Blue Bunny ice cream party.

Peach’s Neet Feet donates custom, hand-painted shoes to children living with disabilities and fighting serious illnesses. Every shoe is designed to complement each child’s life, interest, and courageous fight.  They have donated nearly 700 pairs of shoes to children around the country in just two years.

Peach’s Neet Feet was nominated by Misshay Smith, whose son received a pair of shoes while in The Children’s Hospital in Oklahoma. “My son loves his Spiderman shoes,” shared Smith.  “They give him the courage to fight and make him smile when he wears them.”

Madison “Peach” Steiner is the founder/president of Peach’s Neet Feet, which started in Madison’s bedroom with a spark of fierce desire to make a difference. “Madison doesn’t just paint shoes, but she becomes part of the team that helps these kids fight” said Smith.

MISS Foundation C.A.R.E.S. for families experiencing the death of a baby or child at any age and from any cause by providing Counseling, Advocacy, Research, Education and Support.  They are a place where families can feel connected to others during their darkest hours.

MISS Foundation offers free family packets, HOPE mentor matches, support groups, counseling, and more. “Without their help, I am not sure where my wife and I would be right now,” states Brian Bobier. Brian nominated the MISS Foundation after losing their first-born daughter.  “I believe this would be a wonderful charity to promote since losing a child happens far too often in our society” said Bobier.

Peach’s Neet Feet, located in Farmington, New Mexico and MISS Foundation, located in Phoenix, Arizona joins International FOP Association, Ruth’s Reusable Resources, Denver Kids, Inc., Miracle League of Pensacola, Chelsea’s Hope, Me Fine Foundation, Against Abuse, Inc., Cincinnati Association for the Blind and Visually Impaired and Make-A-Wish Iowa as charities that will be featured on the Blue Bunny Helmet of Hope.

The Helmet of Hope program, which began in 2008, allows fans, consumers and media members across the country to nominate their favorite charity to receive a $10,000 grant, special recognition on Johnson’s race helmet and a Blue Bunny ice cream party. This year’s Blue Bunny Helmet of Hope campaign will run during six NASCAR Sprint Cup race weekends beginning at Texas Motor Speedway in Fort Worth on April 13th and culminating at Charlotte (N.C.) Motor Speedway on May 26th. Johnson will draw two charities each week to be included on the helmet, for a total of 13 charities. To date, the program has contributed more than $430,000 to 61 different charities.

Media nominations are still being accepted at  The media nomination process closes on Monday, May 20th.  For more information about the most recently selected charities, visit or on Twitter at and or on Twitter at


About the Helmet of Hope

In its sixth year, the Blue Bunny Helmet of Hope program gives fans and media members across the country the opportunity to nominate their favorite charity to be featured on five-time NASCAR Sprint Cup Series Champion Jimmie Johnson’s Sprint Cup helmet for the race at Michigan International Speedway on Aug. 18, 2013.  The title sponsor for Helmet of Hope is Blue Bunny Ice Cream.  In addition to being featured on the helmet, each charity selected also receives a grant of $10,000 and a Blue Bunny ice cream party.  To date, the program has contributed more than $430,000 to 61 different charities.

About the Jimmie Johnson Foundation

Chandra and Jimmie Johnson launched the Jimmie Johnson Foundation in February 2006. Johnson, the five-time NASCAR Sprint Cup champion, drives the No. 48 Lowe’s Chevrolet SS in NASCAR’s top series. The mission of the foundation is to assist children, families, and communities in need throughout the United States. The foundation has committed more than $5.6 million to various charities. For additional information on the Jimmie Johnson Foundation, please visit

About Blue Bunny

Wells Enterprises, Inc., maker of Blue Bunny ice cream, is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny®, and super premium brand, 2nd St. Creamery™. Wells also manufactures licensed frozen treat brands including Yoplait® frozen yogurt, Weight Watchers® frozen novelties, and the iconic Bomb Pop™. Visit

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Jenny Mayer, Jimmie Johnson Foundation

Kristine Curley, True Speed Communication

Liz Croston, Blue Bunny

By | 2015-04-09T17:09:45+00:00 April 9th, 2015|Peachy Updates, Press|Comments Off on PNF CHOSEN TO APPEAR ON HELMET OF HOPE

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